Wegmans New Logo
September 27, 2008
Wegmans announced today that it will be changing its logo. The old organic block letter logotype dates back to the 1970’s. The new logo simply is a refresh of there original 1930’s logo. I find it interesting and bring this up now because currently in my Corporate Design class with Dr. Alex Bitterman we are working on a project in which we are completely re branding Tops Markets. Tops, as you may know, is not one of the best supermarket chains here in western New York but with the recent sale of tops from Ahold to the Morgan Stanley Private Equity, Tops Markets can operate as a independent, locally owned organization. This allows each Tops store to meet the needs of its neighborhood. Since Tops Markets is beginning to use local produce, they hope for there brand to feel not so much corporate but more of a local neighborhood market. I will of course keep you updated on this project. I’m very excited about it!