May 21, 2009
… but seriously Kara DioGuardi, those are the worst American Idol winner song lyrics I’ve yet to hear. It was all cheesy and just, bad, I don’t know how else to say it. I haven’t been following American Idol too closely this season, but thanks to Twitter, I know pretty much everything that happens.
Twitter really is becoming quote a phenomenon and I’m willing to admit that I’m quite addicted to it as well. Most people kind of make fun of me for twittering so much, but I’m finding it to be a great tool, especially when following social trends. It really becomes most useful to marketers, advertisers, and designers. What I find most useful about it, is that it is a way to expose myself. It’s also a way for me to get instant feedback from pretty much anyone. It’s just simple and easy to use.
The most useful tool, trending topics and the search function. It seems now-a-days, trends are passing faster than ever. A few years ago it would be, “Wow! That was so last year” has turned into “Wow! That was so last second ago”. For example, last night I got home in time to watch the season premiere of “Glee”, and I really enjoyed the show! As I went to go check twitter, “Glee” was the top trending topic and as I clicked on it, I could tell you already that it was an instant hit. I know the folks at Fox are glad to get this instant feedback. They can almost substitute the Nielsen Ratings, with the Twitter trending topics. “Glee” went on to become the top trending topic for the next 24 hours as it seemed most people were finding out about the show from there friends and in turn watching it themselves on Hulu or iTunes. Now come the Fall, companies are going to know that they want to advertise during that time slot, knowing the show will get great ratings. Fox in turn, will be expecting advertisers to jump for those time slots. The show only premiered 24 hours ago, but I can sit here and tell you all of this simply through the world of Twitter.
People always tell me “I just don’t get Twitter!”. They kind of see it as boring, useless, mundane, information. However as an advertiser and designer I find this information to be vital and useful, therefore I contribute to this as well through my own twittering and I feel soon enough even more people will understand and join along. Just yesterday I commented on how I stumbled across the breakfast sandwich at Panera Bread. I said I enjoyed it and I know the folks at Panera are watching Twitter to see how people react to there product.
If you know me personally, you know I HAVE to say what I’m thinking. So Twitter may be just well suited for me. It’s simply an easy way to listen the people.
April 30, 2009
My inner RENThead (a person who is obsessed with the musical RENT) has been coming out lately. Just this past weekend I saw the Broadway Tour come through Rochester. I waited an hour for rush tickets, and sat in the most amazing seats (in the pit!). I will probably never have the chance to sit in those seats ever again. The show, was amazing, even better than when I saw it on Broadway.
Enough of that however, I chose the title “No day but Today” for more than one reason. Specifically pertaining to the fact that I will be graduating in 3 weeks from RIT with my BFA in Graphic Design. It’s exciting, yes, but also extremely stressful. I know I’m ready for the real world (paying back student loans), but at the same time I still am unsure of where I’ll be in 2 months. As of right now I’m looking in New York City. It’s a bit closer too my family, and I would be living closer or in the city. It’s also a better job market for entry-level Graphic Designers. I’m determined however, I’ve got the ball rolling and basically no one will be able to stop me now! But it’s still all very stressful in this tough economy, a tough job market.
Yet when I saw RENT this past weekend, it’s deep underlying messages remind me of what I need to do, live in the moment. Most people often always live in the future, because of this, they are never completely satisfied. I’ve always lived by the ‘Today” moment. (I.E. I won’t be planning my summer vacation right now!) I like to go with the flow, take on what comes at me at the time. Thankfully some of my friends are the same way and it’s amazing how differently you live your life.
Our society is focused on satisfaction for our future. Our culture is set-up to bring great things, later. Yet when later comes, there’s always something else that can be better. It’s a never-ending cycle. This is the main reason I chose Graphic Design as my career. I deeply am passionate about design, I know I can thoroughly enjoy it now. While you can make a decent living off design, It’s not the job that will make you rich quick (Of course, If your great at it, you’ll get better rewarded). But that’s not what I really always wanted.
I just want to enjoy life. I know, its really not much. I’m happy with a small apartment, faded non-designer clothes, and a car that decides when it wants to run. I can enjoy the people around me, and just live as moments come by. Am I the underdog for believing this? People ask me why become a designer? They know I have other great skills in other careers that could make me a ton of money. But then I wouldn’t be living in the moment. I would be miserable for 8-10 hours every weekday I have to go to work, that is the bulk of my life. The only satisfaction I would get is money that I could enjoy about 2 days of the week. I see so many people stuck in this cycle and I often think, I really don’t want to be miserable for the bulk of my life.
So, Design it is! I’m ready and excited, and honestly, a bit stressed at this point. It’s a mix of emotions. But I definitely am ready, excited, and energized to take on life, … right now … not later… in this moment … ¡Vámonos!
February 8, 2009
An article in the New York Times by famed Graphic Designer Michael Beirut speaks about his struggle to accept the change within the field of Graphic Design. What was once a fine hand-craft is now all computerized. As a 21-year-old today, I’ve always known design to be a computer related field. It was mainly how I became attracted to the field. I am very practical when it comes to using a computer. I’m self taught, I began “designing” at the age of 15.
My first project I had ever done for a client was for my Catholic Church which I no longer am apart of do to a personal religious change. However, I will never regret working for the church. They allowed me to explore my options by allowing me to design for them. Once I started I could not stop! After I did there website I became the designer for my school district. Designing everything from posters, flyer’s, website templates, student handbooks covers, calender covers, and even the entire yearbook. It was a small school district and quite frankly they had no one interested and skilled within the design field. There was no design class. There was only one art teacher for grades 6-12 and about 4 different Art classes offered. They were all within the realm of fine art.
What most people would never guess about me is that I am quite skilled technically as an artist but I always think in the mindframe of a designer. My teachers would begin to pick up on this so not only have I ever designed digitally but also by hand. And I LOVED designing by hand. My mother taught me to use materials surrounding me. She at one time was a magazine layout designer. She would layout the photos and text in magazines line by line! As Michael Beirut says in his article, what would take hours for me to do on a computer took days for my mom to do. Yet there was a love for cutting and pasting. She never fell in love with the digital change and was since forced out of her career field.
It’s interesting how I’m on the border. I thought it was funny when Beirut spoke about the interns in the basement cutting out the mock-ups. He spoke about how its now a chore instead of a craft. This was part of what I had to do as an intern over the summer as well (except I wasn’t in the basement) and yet I loved assembling the mock-ups. I love watching how these things come together. I was so skilled at it that not only did Archer recognize my craft, but so did our client Kodak, who took the time to write to us excited about the fine craft and skill they found with the box mock-ups that I created. Jeff , the president of Archer, exclaimed how most interns he gets in the Art Department only know how to use the computer and have no idea how to use a ruler and blade.
Today I feel it is important to have skill in both areas. The best design today is a mixture of both the physical and the digital world. That is how I generally design. I love computers yet I love to build by hand. I always wished more of my classmates thought in this same way. If I can find a job that allows me to explore both and build within both of these fields, I would feel complete.
September 27, 2008
Wegmans announced today that it will be changing its logo. The old organic block letter logotype dates back to the 1970’s. The new logo simply is a refresh of there original 1930’s logo. I find it interesting and bring this up now because currently in my Corporate Design class with Dr. Alex Bitterman we are working on a project in which we are completely re branding Tops Markets. Tops, as you may know, is not one of the best supermarket chains here in western New York but with the recent sale of tops from Ahold to the Morgan Stanley Private Equity, Tops Markets can operate as a independent, locally owned organization. This allows each Tops store to meet the needs of its neighborhood. Since Tops Markets is beginning to use local produce, they hope for there brand to feel not so much corporate but more of a local neighborhood market. I will of course keep you updated on this project. I’m very excited about it!
September 23, 2008
A friend of mine recently sent me a link to this website You Though We Wouldn’t Notice.com
Basically, it’s an open on-line blog in which fellow designers, or design watchers, post when they find others stealing other peoples artwork/designs.
If you don’t know, stealing designs is a huge problem within the design industry and it amazes me not by how many people do it, but the types of people who do it. From what I see on here, companies seem to steal the most ideas AND MAKE A HUGE PROFIT OFF OF IT! (Sorry I get really worked up about this).
I’ve seen this plagiarism from other students in class throughout college. I’ve heard stories from professors who’ve been through similar situations. Yet most people still get away with it even if the work is patented and copyrighted.This is something I definitely want to look more into before I head out into the real world 6 months from now. I’ll update when I can find out more info.
Check out the site!
August 31, 2008
Even during this very busy summer, I was able to fulfill my goal of finally getting my website up and running. This is very exciting for me. This summer has been very fulfilling.
So where have I been? This summer I was at Archer Communications. It’s a small fully-integrated marketing, design, and web management company in Rochester, NY. I could have easily went to a big city internship and I seriously considered it at first. But then I remembered, one thing I enjoy the most and one place I feel I can get the most out of, is at a small company.
Boy am I glad I made this choice! Archer Communications welcomed me into there family, and I felt like I fit in right away. There was no time to waste however, I was put right to work and immediately was treated as a designer there rather than an intern. I’ll admit, I was afraid at first. Adjusting to the short SHORT deadlines took some time to get used to, but soon enough I was able to whip things out of the air.
I’ve become so close to everyone there. I was extatic when they asked me to become one of there freelance designers, now that I will begin school again. I just did some freelance work for some of there clients just last week while another employee was on vacation. It really means alot to me when new people can appreciate my talents. Defintately raised my confidence level as I enter my senior year of school at RIT. I feel I will be prepared by the time the year ends.