December 13, 2008


Yes, during my two week fall break my friend Shawna and I decided to go to Chicago. It was a very last minute road trip, we actually decided to go to Chicago the day before we left! But it was exciting nonetheless! Thanks to our ever failing economy, I was able to book a decent hotel at a very affordable rate, and since gas prices have dropped so low, that driving was not an issue either.

Chicago 2

So off we went on our 10 hour drive from Rochester to Chicago. It was a nice trip and it was my first time out in the midwest. It was also my first time in Chicago. I’ve seen Chicago architecture in books, that was what really drew me in. Shawna came along because she wanted to visit art galleries. We spent two days in the city. Each day we took the Metra from Schiller Park (where we stayed) into downtown. It was nice to feel as part of the people rather than tourists, but when we got into Chicago, we didn’t know where the hell we were going! So we just wondered the streets, I took many photos of the fabulous Architecture. Another interesting thing that I did not know about Chicago is that it is built on multiple street levels. As a New Yorker, I actually found this quite fascinating! (This was also the reason why Chicago was chosen as Gotham City in the latest Batman movie)

Chicago 3

While In Chicago we visited the Skydeck at the Sears Tower, The Art Institute, Field Museum, Museum of Contemporary Art, and another number of other places. While walking you could see a number of new skyscrapers growing, the most current among them is the new Trump Tower. However what is I believe the most interesting thing about Chicago, besides the Architecture, is its history. Specifically I speak of the Great Chicago Fire. Grant Park was actually built on what was once Lake Michigan. When cleaning up the City they dumped all of the remnants in this area which then later was built into new land.

Chicago 4

I took many photos in Chicago. They can be viewed on my Flickr account. As for future visits, I think the next U.S. city I would like to visit is Seattle. I would also love to revisit San Francisco. Maybe I’ll just have to plan a west coast visit once I graduate!


In the News!

December 7, 2008

Little Thatre Popcorn

A few weeks ago in my packaging design class we were asked to redesign the infamous popcorn package. What I created was a package based off the Little Theatre Marquee. A top ten was selected from the class and we went on to present our ideas to the people and let them vote. And I won! Therefore I gained much media coverage from both the local Rochester Television stations and RIT University News.

RIT Campus Spotlight
RIT University News
13 WHAM News

A smile, a grin, a Pepsi?

October 28, 2008

Pepsi has decided to completely rebrand its entire line of products due to a slump in sales. Yet I wonder, Is this really the direction they should be going in? I’ve been quite disappointed about the brand change from most companies recently. (Most recently Xerox and Wegman’s) It’s not that I’m afraid change, I’m actually completely for change! However, these new logos seem to forget the value behind a brand identity. Wegmans had beautiful bold unique organic letter form. Now they opted for a less versatile scripted logo. It’s visually weaker than the old logo.

Pepsi, in my opinion, is now following along this recent trend. As seen here, Pepsi has developed a series of logos that each contain a different expression. the original Pepsi shows a wide smile in its white space. The Diet Pepsi shows a grin, so on and so forth for the rest of the products. Yet my question is, why a grinning diet coke? How does this relate to a smiling Pepsi? Personally the grinning coke actually keeps me away from it. There are so many questions I have for the folks at Pepsi. I think the once worldwide strong recognizable iconic logo, has been tarnished. (As a designer I must say the typography and letter spacing is not so great as well!)

Want to find out more about the rebranding project, then read this AdAge article.
Here’s another interesting article from The DieLine.

“That’s so gay!”

October 18, 2008

The Ad Council and GLSEN have recently released a new Ad Campaign aimed at teens for the use of the phrase “That’s So Gay!”. Watch the video below to see.

There’s also an Ad Campaign website ( that features other videos part of the campaign. I’ve been having mixed reaction to this campaign. In one sense, I think they are great! I remember going through High School and not only hearing this but much worse phrases. Still in college I catch a few people using it. I don’t yell or blame them for using it. I understand they just don’t know what they are saying. In a way I’m glad this campaign is raising light to the situation. However I really am unsure of the effect that it will have. Teenagers simply don’t have the maturity level and I can see this ad campaign become a big joke to them and therefore backfire and make the problem worse. Just reading comments on the youtube videos, I can see this happening already.

Any thoughts? Let me know. I really want to know what others think!

New York’s MTA, in an effort to close in on its very large deficit, has recently decided to allow advertisers to wrap the outside of the subway cars. History Channel was the first to make a move!

Bullseye Bodega

September 13, 2008

I wish i was in New York right now! Target has set up 4 bodegas in Manhattan and they are only open for 4 days. The place looks intriguing.

Moving Up(state)

September 4, 2008

I recently came across this article in New York Magazine and I found it to be quite interesting. At a time in my life where most of my colleagues are planning there move from Rochester to the big city for the big job, there is others who have discovered that the “dream life” can sometimes not be found in the big apple.

Although I was born in New York City, my parents quickly moved us out because of the dangerous environment we lived in (Spanish Harlem). We then moved to the small town of Chester, NY. It is a place where everyone knows each other by name. With that comes recognition. I was well known in that area for being the “designer” of my town. I contributed so much time to help my high school, my church, the library, and the town itself. I was often recognized for my work. I know that my career is in New York. But I knew I would miss the recognition I received.

However, it got to a point where I decided felt to claustrophobic by my little town. Sometimes that small town feel can cause a lot of drama. (Especially when I’m an obvious liberal and the rest of the town is VERY conservative).

I’m not gonna lie. I had no idea what Rochester, NY or Western New York was for most of my lifetime. But I decided to venture into this area when looking for a great design school. Sure it would have been easier for me to go to NYC as I live closer to it, but I was stuck between disliking the tiny town and scared of the chaotic city. Western New York is that sweet spot in between I discovered.I feel in love with this area when I began school here in Rochester.

I’ve grown atached to Rochester. But now, in a few months I’ll be on my own. I’ll need to find a job. After working the summer internship I really want to stay in a nice mid-size market that Rochester has. What I got from this article was that, maybe I should stick with my intuition, maybe I should not falter and go to where the jobs are. I feel more confortable here.

After all, shouldn’t I be enjoying my career. Not stressed out about it like I would be in New York?

Read the article, tell me what you think.